Direction
The business, the audience and the job the website needs to do. We define the page structure, content priorities and visual direction before building.
Websites with a point of view.
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New websites · Redesigns · Digital direction
BTNS.FYI / INDEPENDENT STUDIOScroll to discover
One point of contact.
From first idea to final detail.
A small studio. A wider perspective.
From first idea to a website that fits.
A new website or a different direction. Design and development, with one point of contact.
Design
A visual language of your own, carried through typography, imagery, layout and interactions. Designed across desktop and mobile.
Development
Responsive implementation, relevant integrations and a practical handover. Editing, hosting and ongoing support are agreed in the project scope.
Different businesses.
Different perspectives.
A collection of independent concepts and visual studies. Each explores a different way to bring a business onto the web.
Still / Objects
Self-initiated visual study. Material, shape and everyday ritual. A ceramics website study that gives each object room to breathe.
Fieldnotes
Self-initiated visual study. Space, light and a different way of looking. An architecture journal shaped around places and perspectives.
Delice
Independent website concept. A local lunch spot, with its own digital flavour. Menu discovery, shop information and a clear handoff to ordering.
Het Soepboerke
Independent website concept. A warm welcome, made digital. An editorial website direction with a searchable menu and practical visiting information.
Selected directions / 2026Start a project
Independent by design.
Personal by nature.
btns.fyi is the independent digital design studio of Anthony Baetens, based in Antwerp. I design and build websites around the people, ideas and businesses behind them.
One point of contact from direction to development. A website shaped by what your business needs to say, and what your visitors need to do.
More about the studioA clear path.
Room for ideas.
A written scope with pages, costs and responsibilities.
Understand
We start with your business, your audience and the content. The brief gives the project a direction.
Design
We explore a visual language and develop it into pages that work together across screens.
Build & hand over
We build, review the main journeys and prepare the site for your agreed hosting and editing setup.
A few practical questions.
What does a website project include?
The written scope sets out the pages, design, responsive development, inquiry flow, integrations and handover. Copywriting, photography, hosting and ongoing updates are discussed before the quote.
Can I update the content myself?
An editing setup can be included if you need to change text, images or projects regularly. We choose it around what you need to manage and cover it during handover.
What about timing and cost?
These depend on the pages, available content, integrations and editing requirements. After an initial conversation, you receive a written scope, quote and proposed schedule before work begins.
What happens to my domain and hosting?
We review your existing setup first. Hosting, domain renewals and any paid services are identified separately. Any proposed move is discussed before it happens.
Who owns the files, and is support available?
The proposal specifies the source files, access and usage rights included in the handover. Third-party assets may have their own licences. Occasional changes or ongoing support can be agreed separately.
Let’s make
your next move.
A new website, a different direction, or an idea that needs a starting point. Tell me about it.
baetensanthony@gmail.comWhat happens next
- A first conversation about the business and the website.
- A written scope with pages, costs and responsibilities.
- An agreed schedule and a plan for content and handover.